by Claire Weiller
Claire’s research focuses on how new business models can help overcome the obstacles typically presented by electric vehicles, including high battery costs, current range limitation, and the lack of infrastructure. The piece highlights the fact that much remains unknown about what business models will look like in future. Will customers even own their batteries? How will companies make money from these systems beyond selling cars? What are the opportunities for electric vehicles to be connected to the electricity grid? Claire discusses these issues which are central to her PhD research.